Pisces

Group Competition, Dyson & SNTech, 2021
Brand Identity, Editorial, Art Direction
Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Team:

Branding, brochure, and marketing: Ali Al Amine
Packaging Design: Hollie Johnson
Merchandise: Amelia Horner
Illustration: Alic Parkes

The Challenge

Design an identity for SNTech’s flagship product, Pisces, that communicates its innovative technology.

The Solution

By communicating directly to Pisces’ primary audience—the fishermen, we were able to focus our strategy by touching on the concept of ‘made with fishermen, for fishermen’.

Pisces’ benefits go beyond technological innovation. They save fishermen money and time by reducing by-catch, which in turn reduces the fishing industry’s impact on the environment.

In a team of four, we had four days to respond to this brief. I created the visual identity including the logo and colour palette, the brochure, and some of the merchandising materials. All work is my own unless stated otherwise.